| Jeans Article | Designer jeans are high-fashion jeans that are marketed as status symbols. The Nakash brothers (Joe, Ralph, and Avi) are generally credited with starting the trend when they launched their Jordache line of jeans in 1978. Designer jeans are cut for women and men and often worn skin-tight. They typically feature prominently visible designer names or logos on the back pockets and on the right front coin-pocket. During the early rise to prominence of designer jeans, in the late 1970s and throughout the 1980s, it was fairly typical to see fashions for men follow those for women, just as previously women had been the first to wear flared and bell-bottomed trousers. For example, Jordache initially marketed their products to women only, but soon followed with a line for men that was very similar in overall appearance to the women's. Given the general tendency toward bagginess in men's pants today, this male-after-female trend is less noticeable; nevertheless, most jeans companies have offered low-rise cuts for men in recent years.
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